Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
There hasn’t been a proper family film in theaters since Minions opened in July, so it’s not surprising at all that Hotel Transylvania 2 cleaned up at the box office this weekend. Still, we didn’t imagine it cleaning up this well. This is the kind of opening weekend that guarantees us a Hotel Transylvania 3, for better or worse.
After a slow start, September 2015 is shaping up to be a pretty solid month for the box office. After last week’s solid numbers, Maze Runner: The Scorch Trials and Black Mass picked up the baton and ran with it, leading another strong weekend.
Summer is officially over, September is here, and the movies stink. While the big releases and heavy-hitters of the fall movie season make the festival rounds or rev up their marketing campaigns, audiences have to tough it out and wade through a lot of not-so-good movies. Welcome to September. It’s like this every year. Get ready for an excruciating month at the movies and at the box office.
All summer movie seasons end with a whimper and 2015 was no different. The final weekend of August was a pretty sad display across the board, with Straight Outta Compton nabbing the number one spot by default while just about every new release faltered. You know it’s a slow weekend when a movie promoted exclusively to faith-based audiences nabs the number two spot.
Yesterday, photos of Bruce Willis filming director Woody Allen’s latest (and currently untitled) movie surfaced online and the everything seemed fine. Just another late-era Allen production that inexplicably features a killer line-up of movie stars! Move along, nothing to see here! However, something seems to have gone horribly wrong between yesterday and today because Willis has abruptly dropped out of the film. That’s the news. What follows is gossip, albeit interesting gossip.
A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
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