How do you get people to stop texting and driving? Scare them sh*tless.

Volkswagen came up with a pretty brilliant - and terrifying - way to bring more awareness to the ever growing problem of texting and driving. At a movie theater in Hong Kong they played an ad that started out as just a car driving down a road from the driver's point of view.

Then they sent a text message to everyone in the theater at the exact same time. And when people looked down to check their phone, the car screeched and crashed. Then a message about texting and driving popped up on the screen.

Message received. Keep your eyes on the road.

Watch people get scared into not texting and driving in this Intense movie theater ad :