Russell Nettles, the man dubbed 'The Firecracker King,' for his massive Russell's Fireworks business in Wichita Falls, has reportedly passed away in Austin.

According to social media posts, Nettles lost a battle with cancer. He was 50 years old.

No further details are available at this time. The staff and management offer our sincerest condolences to Russell's family.

Russell Nettles via Russell's Fireworks