money

Word Choice Affects Consumer Decision Making
Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.
Men Spend More When Women Are Scarce
Single men who perceive a shortage of available women are more likely to drain their bank accounts in an effort to make themselves appear more attractive to the fairer sex, according to new research on competition in the dating world.
What Happens to Unredeemed Gift Cards?
The holidays may be over, but chances are you’ve got a constant reminder: a gift card. Gift cards are always a popular choice for holiday gifts, so you’d think more of them would actually be redeemed — but experts believe at least $2 billion worth of the cards g…

Load More Articles