Volkswagen Turns to ‘The Bark Side’ for New Super Bowl Ad [VIDEO]
In 2011, a Volkswagen commercial staring a pint-sized Darth Vader who thinks he’s mastered the force was the undisputed champion of the ad portion of Super Bowl Sunday.
And if you think that formula of cute kids and ‘Star Wars‘ is unbeatable, just check out what VW is planning for 2012. Yep, they’re adding dogs to the equation.
In a teaser for their upcoming Super Bowl spot (yup, we’re getting ads for ads now), VW has a chorus of dogs, some decked out in Star Wars attire, barking out the music to ‘The Imperial March (Darth Vader’s Theme).’
Your move, every other advertiser.
Check out ‘The Bark Side,’ as well as VW’s 2011 Super Bowl hit, ‘The Force,’ below.