Contact Us
Make My Homepage

Disney Takes a Surprising Stand By Banning Junk Food Ads Aimed at Children

happymeal
David Paul Morris, Getty Images

In an effort to promote healthier eating, the Walt Disney company said on Tuesday that it’s banning junk food ads on its TV channels, radio stations and websites intended for children — and first lady Michelle Obama has given the plan her stamp of approval.

Because of existing advertising agreements, the ban won’t go into effect until 2015. But when it does, it’ll be groundbreaking.

“With this new initiative, Disney is doing what no major media company has ever done before in the US — and what I hope every company will do going forward,” Mrs. Obama said.

And just because a kid-specific meal tosses in a vegetable doesn’t mean it’ll make the cut. “It’s not just about reformulating a meal for a single advertising opportunity,” said Leslie Goodman, Disney’s senior vice president of corporate citizenship, adding that a complete meal under Disney’s guidelines could have no more than 600 calories.

Margo Wootan, nutrition policy director at the Center for Science in the Public Interest, applauds Disney’s efforts, saying the announcement “really puts a lot of pressure on Nickelodeon and Cartoon Network and other media to do the same.”

[Associated Press]

Best of NewsTalk 1290

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://newstalk1290.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for NewsTalk VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive NewsTalk VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.